Is Posting Everyday A Myth
Yes! In just 5 minutes you’ll have a posting schedule that works for you.
The data shows that there are specific times when people are on social media. Using the charts below we can determine what time is best for you and even narrow it down to a different time each day.
Your TikTok Window
Data indicates that TikTok engagement peaks in the evening, making Wednesday through Saturday between 3–9 PM the best window to post. Following a consistent schedule during this time can boost reach, and it’s especially effective for short-form, highly engaging content like trends, challenges, or quick tips since more users are actively scrolling and ready to interact.
Cracking The Instagram Clock
Instagram users are active throughout the week, but the best engagement happens in the mornings. Posting between 8–10 AM Monday through Friday will help your content land at the top of feeds, and this time slot is ideal for fresh, scroll-stopping posts like Reels, carousels, or quick updates that catch people before they start their day.
When YouTube Lights Up
The data shows YouTube engagement peaks mid-afternoon, when people are winding down or taking a break. Posting videos between 3–5 PM on Monday, Wednesday, Thursday, and Friday will give you the best chance of reaching active viewers, and this time slot is perfect for slightly longer content (9-12 minutes) like tutorials, reviews, or trending topics since viewers have more time to watch.
When Facebook Users Are Active
Looking at the hotspots for Facebooks engagement, we see that more people are on mid-morning. So, posting around 10am Monday, Tuesday, Thursday, and Friday will give you the best results. Using the posting schedule I provided can help drive engagement. Posting short videos will work best as most people will be just waking up or taking a mid morning break.
The Bottom Line: Post Smarter, Not Every Day
Posting everyday isn’t the secret to growth. Posting during the right times is. By following the schedules I provided for TikTok, Instagram, Facebook, and YouTube, you can grow your platform.
Emma is the creator of SocialGrowthToolkit.com, where she helps new content creators grow their platforms with smart strategies and simple tools. She’s passionate about breaking down social media trends into actionable steps anyone can follow.
This is so helpful! I have always wanted to start posting on social media. Now it feels doable. Thank you!